Photo of a girl with black curly hair looking into the distance

Made in Iceland. Empowered by nature.

We believe beauty and haircare should be synonymous with Nature.

EXPLORE OUR HAIRCARE
A woman with long curly hair standing in a field near a lake in Iceland

Made in Iceland. Empowered by nature.

We believe beauty and haircare should be synonymous with Nature.

EXPLORE OUR HAIRCARE

MEET SÓLEY

Sóley Iceland’s founder is Icelandic actress Sóley Elíasdóttir. Sóley left the stage to embrace the family tradition of harnessing the healing properties of herbs, a tradition that goes back generations.

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meet soleymeet soley

Clean ingredients

Free of SLS/SLES, silicones, parabens, phthalates, and other unwanted ingredients, our formulas are both clean and Ecocert Cosmos Natural certified. And we never test on animals – ever!

mountain

Made in Iceland with
fresh mountain water

herbs

Wild Icelandic
herbs

oil

Carefully selected
oils & carriers

environment

Environmentally
friendly packaging

eco

Ecocert Cosmos
Natural certified

paw

Not Tested
on Animals

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OUR SUSTAINABLY-SOURCED HAND-PICKED WILD ICELANDIC HERBS

Our star ingredients are the handpicked wild Icelandic herbs we use in all of our products.

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GRÆÐIR COLLECTION

Infused with birch, bearberry, yarrow, and willow, as well as lavender, grapefruit, lemon, orange and ylang-ylang oils.

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Varmi Collection

Infused with birch, yarrow, as well as grapefruit peel, bitter orange twig, and black pepper oils.

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BLÆR COLLECTION

Infused with birch, bearberry,  willow, and yarrow as well as an exotic blend of lime, fennel, patchouli and mandarin orange oils.

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"We create exceptional products using clean and certified-natural ingredients that transform your hair and your idea of what Beauty is."

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