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Bearberry Beauty 

Icelandic summers have a way of allowing us to feel fully free. Almost as if the summer is endless and darkness has no due date. This summer particularly seems to have offered me the unlimited freedom card - it might have something to do with the previous elongated winter followed by quarantine and going through the mysterious Covid-19 experience.

Regardless, now summer is in full and Icelanders are roaming around the island freely without tourist-filled traffic jams. It’s been a dreamy summer - reminding us all of simpler times.

My belief in the power of nature reflects in anything I do from daily tasks to my commitment to picking my own herbs.

Though when life gets hectic my beliefs are not always easily accessible, and that’s why it’s been so elevating and rewarding to be able to get a nod from Mother Nature as I let go and let nature in.

One of our favorite and star herbs used in our products is Bearberry (uva-ursi) or Sortulyng in Icelandic. It’s a low growing shrub that grows leathery dark green leaves and flourishes pink waxy bell-shaped flowers and berries. Uva Ursi is the Latin name for bear grape - as in the go-to berry for bears. Or in Iceland it’s a snack for our free roaming sheep.

Bearberry’s holistic effects are born from a unique combination of antioxidants and other phytochemicals. It protects against the damages from UV rays, among other holistic benefits. We are blessed to have such a powerful natural resource here in Iceland, and an agreement with the Icelandic Forestry Service to harvest it for our products. This time of year – harvest time – is an annual gift for me and my family to be one with nature.

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