harvesting birch harvesting birch



Beautifully Strong Birch

It should come as no surprise that our appetite for aiding our lifestyle is rapidly growing. With the world going through turmoil, we’re craving clean living and newfound wellness. We’re asking for anything pure, all-natural, healthy and non-toxic for our bodies and the planet.

For me, the logic has always been that if a plant-based, organic diet is good for our internal bodies, then it should be beneficial in Beauty.

Since early 1830, the Icelandic birch has served as a medicinal herbal frontrunner. Healers and those alike, including my ancestors, who swore by herbs-as-medicine favored the native birch. Today reaping benefits from our only native tree is still an important power player in our wellness.

Our beloved birch has its eerie die-hard ability to self-regenerate in extreme sub-arctic conditions. Birch’s Viking power and the ability to self-resurrect causes it to be a major anti-inflammatory and anti-bacterial aid. The bark houses its powerhouse betulin - which has proven to heal arthritis, rheumatoid, gout, kidney stones, cystitis, and shown a promise in fighting cancer.

With the line between medicinal and wellness sometimes blurred, I just want to clarify that it’s the external treatment we use at Soley with birch-infused hair products. Our hair products like Graedir replenish the scalp’s surface, leaving the hair moisturised and energised.

Hope you are all safe and happy.


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July 17, 2020

In our last post I talked about the Icelandic birch and its wonders.

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August 1, 2020

Icelandic summers have a way of allowing us to feel fully free. 

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