OUR AUTHENTIC HERITAGE
Sóley Iceland founder is Icelandic actress Sóley Elíasdóttir, a long-standing iconic figure of the country’s theatre and film world. She left the stage to embrace the family tradition of harnessing the healing properties of herbs for beauty.
Sóley's first product, GRÆÐIR, an all-purpose healing balm, was based on one of Erlingur's recipes. In Icelandic, græðir (pronounced: grai-theer) means ‘healer’.
Sóley's great-great-grandmother, Thorunn, was a particular inspiration to her in this. Thorunn, or Grasa-Thorunn (Herb-Thorunn) as she was better known, was a famous healer and midwife. There are many stories about the lives she saved using her knowledge of herbs. There is even a story that claims that she was the first woman in Iceland to wear trousers!